Strategic Cost Management Harley Davidson

III. Strategic Cost Management During Harley Davidsons early years, the story of the follow was built upon Walter Davidsons victorious ride on a Harley cycle in a 1908 race. This was the first of numerous races that Harley would go on to win while it transformed itself into the beings leading producer of motorcycles. Along with its reputation in the rush arena, the ph unityr built upon innovations bid the V-twin engine, clutch, internal expanding tolerate brake, and three-speed transmission, each pioneered by Harley Davidson. During the 1920s, throughout a troubled economy, the company invested in research and development, experimenting with its V-twin design, developing a four-cylinder engine, and improving the reliability of its machines. The smell of the bikes also improved with the addition of the electric starter, pilot tires, scarer brakes and standardized parts. Due to these innovations, customers chose Harley motorcycles two to one all over their important rival, Indian, the only other U.S. motorcycle manufacturer. Along with skillful innovations, Harley Davidson chose differentiation as its marketing strategy. In a differentiate marketing strategy, competitive advantage is achieved through superior products or service.

This superiority is based upon factors unrelated to rase costs, such as customer service, product quality, or extraordinary style. By comparison, companies like Wal-Mart pursue a cost-leadership strategy. Along with technological innovations, Harley Davidson focused its efforts on maintaining its exclusive steel compass. The company marketed this image just as much as the bikes themselves. One of the main thing! s that gives us a [competitive advantage] is that we shell out more than just motorcycles we sell a stand in experience, said CEO Jim Ziemer in a note to investors. In order to maintain its brand image, the company has been known to sheer the supply of bikes when the retail damage fell below MSRP. When asked more or less the 2007 third...If you emergency to get a full essay, order it on our website: BestEssayCheap.com

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