Ford Motor Company Marketing Research

Running Head: FORD MARKETING pass over cart back guild trade Research Paper Antoine corking MK 351 Principles of merchandise Table of Contents Introduction------------------------------------------------------------------------------------------------- 3-4 Marketing mix, Manage ment Functions, Marketing plan, Life cycle of products, International markets-----------------------------------------------------------5-6 Impact of E-Commerce--------------------------------------------------------------------------------------6 Conclusion-----------------------------------------------------------------------------------------------------7 References-----------------------------------------------------------------------------------------------------8 Introduction Fords plenty is to lead the worlds leading consumer company for self-propelling products and services. Our value: the customer is Job nonpareil. We do the right intimacy for our customers, our people, our purlieu and our society. By improving everything we do, we provide superior returns to our sh atomic function 18h quondam(a)ers. Fords mission states We are a global family with a dashing heritage, passionately connected to providing personal mobility for people around the world.

We ask consumer needs and hold outstanding products that improve peoples lives (Ford, 2009). The Ford beat back Company was founded in 1903 with $28,000 silver from twelve different investors. In the first couple geezerhood the company just produced a few Model Ts and groups of 2 or 3 men would assemble the railcars (Wikipedia, 2011). It then grew into virtuoso of the most suc! cessful and advantageous companies in the world. Henry Ford was 40 years old when he founded the Ford move Company. They sold their first car shortly after starting time up, about a calendar month after incorporation. One of the most inventive things that the Ford Motor Company did was be the pioneer of the assembly line. First apply at the highland(prenominal) Park plant in Michigan, this untested invention...If you want to experience a full essay, order it on our website: BestEssayCheap.com

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